Biogenic is honoured to announce that they are an official partner of GenM, a collective that encourages brands to recognise and respond to the needs of all women during the menopause.
Instead of being advised to see a doctor about the debilitating symptoms of the menopause, 75% of women still believe that these “women’s issues” are something they must go through in silence. Additionally, according to GenM’s groundbreaking Invisibility Report, 90% of the UK’s 15.5 million menopausal women wish brands were more inclusive to the menopause, while a further 87% feel overlooked by brands and society as a whole.
GenM, the menopause partner for brands, was co-founded by Heather Jackson and Sam Simister, two businesswomen who found the menopause hard to navigate and suddenly felt invisible to brands with whom they had built loyalty over the years. Together, they created GenM with a clear mission: to unite responsible brands and organisations to improve the menopause experience, normalise the conversation, and support under-served menopausal consumers and employees.
Partnered with 70 brands including Boots, Royal Mail, Next, M&S and Co-op, GenM is working to transform the menopause through empowering brands to understand & support this audience. Changing attitudes and normalising the conversation, GenM is helping brands better cater for menopausal customers and employees; ultimately improving the health and happiness of millions with menopause-friendly products, services, signposting, workplace policies and marketing campaigns. Biogenic is the latest brand to join the GenM collective.
At its core, Biogenic supports women navigating the mid-life transition plus the thousands of women who are put into premature menopause due to surgical intervention. Our partnership with GenM demonstrates our commitment to accelerating the much-needed societal change whilst providing a safe space to educate, support and empower women during one of the most important transitions of their lives.
Heather Jackson, co-founder of GenM said,
“We are delighted to welcome Biogenic to our collective of 70 Partners, all committed to improving the menopause experience for all. The menopause is more than a medical issue, a workplace issue, or even a gender issue – it’s the sum of all parts. We need brands and organisations to come together and take this life stage seriously throughout all areas of business, working to drive real change for the change. We are proud to be partnered with Biogenic in this journey.”
“We are thrilled to be part of GenM’s transformative collective, who are revolutionising how we think about menopause. We are excited to collaborate with GenM in leading this change whilst we bring ELLE, the UK’s first full spectrum CBD Oil, formulated as a go-to-menopause supplement, to a wider audience. Two years in development, ELLE now lies at the heart of Biogenic’s product range and will play a pivotal role in the future of women’s holistic mid-life wellbeing. Our world-leading CBD oil is boosted with Clary Sage, which contains abundant natural phytoestrogens that can have a positive impact on the body’s hormonal balance.”
John Brennan Founder & CEO of Biogenic Wellness
As a GenM Partner Biogenic are committed to GenM’s pledge, promising to:
1. Become part of a transformative brand-led movement to improve the menopause experience for consumers, clients and colleagues.
2. Unite in the education and awareness of the 48 symptoms of the menopause and understand the impact these can have on those affected, both directly and indirectly
3. Serve the demand for better showcasing of products and services that can support the 15.5 million menopausal women in the UK and their support networks.
4. Take an active role in better representing the menopausal woman and those in transition in future brand campaigns.
5. Be a voice too loud to ignore – a voice for change to normalise the menopause and make it part of our everyday conversations.
6. Use our leadership status to encourage other brands, organisations, and employers to follow in GenM’s pioneering footsteps for the menopause
Read about ELLE and the Biogenic journey - Our Story
Read the GenM Invisibility report here: Menopause Research - The Invisibility Report | GenM (gen-m.com)
For more information about GenM, visit www.gen-m.com